Toothpaste’s job is to help clean the mouth of plaque and germs so that the teeth stay healthy and strong.  Everyone has seen the commercials with the tube of toothpaste generously lying across the bristles, with a little curl at one end and another curl at the other end.  This makes it look so easy, and inviting.  Almost as if a designer had placed it there. (Well, it’s a commercial, so a designer probably did.)  Although nothing is verbally said in these commercials, the visual is so strong that it is clearly remembered, and when we go to put the More >